21 de Novembro de 2014
Auditório 3 – ICEx – UFMG
O objetivo deste workshop é discutir o estado-da-arte em sistemas de recomendação assim como tendências futuras em uma sociedade massivamente conectada, onde, além da internet, da web e das redes sociais, teremos toda sorte de sensores e dispositivos conectados (internet das coisas).
9:00 – 12:00
Tutorial: Mining Social Networks for Recommendation
by Martin Ester (Simon Fraser University, Canada)
With the emergence of online social networks, academia and industry have explored ways to exploit the information in social networks to improve the quality of recommendations and to support new recommendation tasks. The underlying motivation is to capture the effects that govern the evolution of social networks, i.e. social influence, selection, correlational influence and transitivity, to enhance the typically very sparse rating matrix. Recommender systems exploiting a social network promise to outperform traditional recommenders in particular for cold-start (new) users who have not yet provided enough information about their preferences. After introducing the motivation and some of the practical applications, we discuss social networks and the main factors affecting their evolution. We then review state-of-the-art methods for item recommendation in social networks, both memory-based approaches and model-based approaches, in particular matrix factorization. We discuss friend recommendation, an important recommendation task that is unique to the context of social networks. We conclude the tutorial with a discussion of future research directions such as privacy-preserving recommendations and social recommendation in distributed/peer-to-peer networks.
This tutorial targets researchers who want to get up to speed in this emerging research area as well as practitioners who are interested in developing their own applications. The tutorial assumes familiarity with the common methods of recommender systems. Some background in data mining and social network analysis will be helpful, but is not required.
Martin Ester is Professor of Computing Science at Simon Fraser University in Burnaby, British Columbia. He got his Diplom (M.Sc.) in Computer Science from University of Dortmund, Germany, in 1984 and his Ph.D. in Computer Science from ETH Zurich, Switzerland, in 1990. He is the co-director of the Databases and Data Mining Laboratory and currently is the Director of the School of Computing Science.
13:00 – 15:00
Apresentação de posters: Projetos de Sistemas de Recomendação
Estudantes UFMG /Prof. Rodrygo Santos
15:00 – 17:00
Painel: Recommender Systems for a Massively Connected Society: Challenges and Trends